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Field Guides
Step-by-step guides for building your employer brand.
February 11, 2016
Video? Photos? Text? How to Choose the Right Format for Your Employer Story
Deciding which types of content will best bring your story to life
January 29, 2016
Job candidates are busy
4 tips to make sure you don’t waste their time
January 22, 2016
No one wants to feel like a number
Why segmentation and personalization are key to telling a compelling employer story
January 14, 2016
Tell candidates what they really want to know
A step-by-step guide to storytelling for recruiting
January 14, 2016
A guide to exploring your employee value propositions (EVPs)
The building blocks of your employer stories
January 6, 2020
How We Uncovered Mozilla’s Employer Value Propositions And Brought Them To Life With Content
Mozilla knew they had a broader story to tell—and they’d just been given new headcount goals that were significantly higher than anything they’d faced before.
June 21, 2019
How We Helped Put Snapdocs’ Engineering Team On The Map
When Snapdocs first reached out to us, they were ready to move fast.
February 19, 2020
Develop your EVPs: 5 vital steps toward a competitive employer brand
This simple, low-budget project will help you reveal 3–5 Employer Value Propositions, or EVPs.
