The Give & Take: Issue 2

At Job Portraits, we're all about balance.

February 20, 2020

Does your work bring you joy?

If you were to take stock of your life, Marie-Kondo-style, would you conclude that your job brings you joy? If you're unsure, ambivalent, or ready to throw it out with everything else you've outgrown, we hear you. Finding joy in your professional life can be a persistent challenge, but there are ways you can change course—and they don't necessarily include leaving your company.
Today's letter is from our Brand Marketing Lead, Nate Guggia.

This week was a milestone for me: Wednesday marked my first anniversary at Job Portraits. In lieu of popping the champagne, I spent the day reflecting on the evolution of my role on this small but mighty team.

Initially, I was hired to assist with, and eventually take over, sales duties for one of our co-founders, Miki Johnson. For the first six months, I followed a very linear path: alongside Miki, I worked directly with inbound leads, helped guide potential clients through the sales pipeline, and measured my success by how many new deals we closed. But over the summer, things began to shift. During a company-wide retreat in July, the team and I were talking about our go-to-market strategy for the upcoming year. I knew we needed to up our marketing efforts, and I had a lot of ideas about how we could use LinkedIn to do it. It made sense to me from branding, recruiting, and culture-building perspectives, and I was excited about it—more excited than I'd been about the sales work I was doing. Even though this marketing effort was totally outside my wheelhouse, I volunteered to own it.

As I explored new territory on LinkedIn and my content started to reach a wider audience, my metrics for success began to change. At first, it was all about the number of inbound leads I could get. Eventually, it became about how many conversations I could start, how many industry trends I could identify, how many new things I could learn—and how many new things Job Portraits could teach others.

At Job Portraits, we look at everything new as an experiment. If it fails, there's no pressure to continue. If it succeeds, we run with it. More important, though, we're transparent regarding what's working and what isn't. That culture allowed me to be upfront about wanting to try something new and rework my priorities. And eventually, when balancing my sales and marketing roles became overwhelming, it encouraged me to have conversations with the team about where my skills, my interests, and the company goals overlapped. Together, we decided the marketing efforts were valuable enough that I should keep pushing them forward, even when it came at the expense of some day-to-day sales duties.

It always feels a little risky to be open and vulnerable about what you truly want from your job. As I look back on my first year at Job Portraits, I feel incredibly lucky that this organization is so intentional about allowing its employees to be real people, and always giving us the space to grow and evolve.

So, please, indulge me in an e-toast: here's to embracing change, wearing new hats, and many more years at Job Portraits!

—Nate Guggia, Brand Marketing Lead

Wondering what's new at Job Portraits? Here's a sample of our most recent work.

AI Leader Diego Represas on What's Different About Digit
Employee profiles are Job Portraits' bread and butter. Check out our latest feature on a lead engineer at Digit, a San Francisco-based financial services company.

Develop your EVPs: 5 vital steps toward a competitive employer brand
Employer Value Propositions are so important, companies will often spend serious money to discover and develop them. If that's out of your budget, though, this guide can walk you through a quick, DIY workshop that will set you on the right path.

Nate's News

When it comes to attracting applicants, what's the ultimate CTA: "Learn more" or "Apply now"? Read Nate's take on programmatic job ads and whether they're really worth the investment.

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That's all from me. Happy Thursday, folks!

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