1. You'll send us an engineer with the seed of a story to tell
We specialize in blog posts with a narrative arc: an engineer (or small team) started with a concrete problem, explored many possible solutions, made a choice, and have an outcome to report. Bonus points if there were setbacks along the way :) Optional: we can help you develop story ideas and identify interviewees on a regular planning call.
2. We'll interview the engineer to pull out details
Your team members are the experts; our expertise is asking great questions. Through one or more interviews, we'll quickly and efficiently gather all key information for the post. (Really—your engineers just need to show up.) We'll then write and share a draft as a Google Doc, you'll give us feedback, and we'll provide a final proofread.
3. You can relax as we deliver posts like clockwork
Our team doesn't get sucked into technical emergencies, nor do we get bogged down in the writing process—nor, frankly, are we as expensive as engineers. We're just here to write. On deadline. Like clockwork. Whether you need one post per month or one per week, we've got your back.
4. Great candidates will give you the time of day
Our team has been around the block, and it breaks our heart every time we meet an amazing technical team that nobody knows exists. The fact is, engineering candidates, unlike many other job seekers, want to know what the hell they'll be building. And their instinct is to search for your technical blog. Whether you work with us or DIY, for Pete's sake, if you're doing something cool, blog about it and don't leave candidates hanging.
Every quarter, we’ll survey new hires about the impact of your tech blog on their decision to join the team. If it didn’t exist, would they have engaged with you in the first place? What impression did it give them about team members? Did reading it make them feel welcome?
From experience, we also know that company name recognition will increase, though this is difficult to measure. FWIW, we’re indifferent to web traffic because it’s dubiously connected to recruiting outcomes, though it may be important to you for other reasons.
Frequently Asked Questions
Talk to us. We’re here to help.
Hi! I’m Nate Guggia (LinkedIn), the person on the other end of this form. You can also schedule with me now using this link to my calendar.
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