At Job Portraits, we don’t believe that employer branding is one-size-fits-all. Just as we believe in targeted messaging for different candidates, we also believe in targeted solutions for companies at different stages.
The challenges you’re facing: You may be small, but you’re growing quickly: There’s limited time and bandwidth to focus on anything outside of your core product, but you need people to help build that product. You may be ready to raise funding, or you may already have some, but internally you lack the resources to scale your hiring approach. You’re looking for guidance on developing a baseline for your employer brand, then bringing it to life for prospective talent to see.
Why we love working with startups: We love helping you define and highlight the story of who you are and who you want to be. We also love working with leadership teams to ensure internal alignment and adoption of your talent brand. Starting fresh can require some soul searching, and we can help guide you through the process.
How we can help: Team Portraits, Nimble EVP, blog posts
Small and mid-sized businesses (SMB)
The challenges you’re facing: You’ve laid the foundation for a strong hiring practice, and now it’s a question of bandwidth. While your head of people is focused on keeping company culture on track, your recruiters are talking to candidates, and your marketers have a big product launch coming up. So who will focus on employer brand? (Because you definitely have an employer brand to focus on.)
Why we love working with SMBs: We join as an extension to your team, and we specialize in managing multiple stakeholders to drive alignment and efficient outcomes. You’ve likely begun to define your culture, and maybe you even have a theory about your employer value proposition (EVP). We create a strategy and roadmap to amplify the work you’re already doing. Then we interview your team, because we believe the best stories come from asking them directly what it takes to thrive at your company.
How we can help: EVP, Careers site, Team Portraits, blog posts
The challenges you’re facing: Maybe you’ve already defined your overall employer brand, but you need more targeted messages to help meet your specific hiring goals. Maybe you’re looking to hire more engineers, define the culture of a recent acquisition, or level up your employer brand presence. You’re large enough that what you say matters, and candidates have high expectations of the types of messaging you put out in the world.
Why we love working with enterprise companies: We enjoy the chance to effect change on such a large scale. Working with businesses who are leaders in their space means we have an opportunity to define the future of work for millions of employees and candidates.
How we can help: EVP, Segmented EVPs, Careers site (with team-specific pages), Team Portraits, blog posts